l677's Privacy Policy

l677 (referred to hereinafter as "we", "our", or "the platform") is a safe and reliable online gaming platform that provides players in Bangladesh with high-quality entertainment services. This Privacy Policy document applies to every individual who uses the l677 website.

This policy describes what information we collect when you register on our platform, play games, or interact with us in any way, how that information is used, and how we protect your privacy. By using our services, you are agreeing to the terms of this Privacy Policy.

l677 may collect the following types of information from its users:

2.1 Personally Identifiable Information

• Full name and date of birth
• Email address and mobile number
• Relevant details from a national ID card or passport (for identity verification)
• Current residential address

2.2 Financial Transaction Information

Financial transactions on our platform are processed through bKash, Nagad, Rocket, and Upay. The mobile numbers associated with these payment methods and the transaction history are stored securely in our system. We never store your mobile banking PIN or full password.

2.3 Gaming Activity Information

• Gaming history and preferences
• Deposit and withdrawal amounts and times
• Bonus claims and wagering activity
• Account login times and frequency

2.4 Technical and Device Information

• IP address and geographic location (approximate)
• Browser type and operating system version
• Website visit times and page browsing history
• Information collected through cookies and similar tracking technologies

l677 uses your information for the following legitimate purposes:

• Account Management: To create, manage, and keep your account secure.
• Identity Verification: To complete the KYC (Know Your Customer) process to prevent fraud and money laundering.
• Payment Processing: To ensure secure transactions through bKash, Nagad, Rocket, and Upay.
• Customer Support: To resolve your questions and complaints quickly and effectively.
• Responsible Gaming: To identify potentially problematic gaming behaviour and provide the necessary support.
• Platform Improvement: To analyse user experience and improve service quality.
• Legal Compliance: To meet applicable regulations and legal obligations.

l677 places the greatest importance on the security of your personal information. Our security framework consists of the following elements:

• SSL/TLS Encryption: All data exchanged between your browser and our servers is protected by SSL encryption.
• Data Encryption: Stored sensitive information is protected by industry-standard encryption algorithms.
• Access Control: Only authorised personnel can access your information, and only when necessary.
• Regular Security Audits: Our systems undergo regular security audits.
• Firewall Protection: Advanced firewall technology prevents unauthorised access.

Your information may be retained for a specified period while your account is active and also after it is closed, to meet relevant legal and business requirements. It is then securely deleted or anonymised.

l677 never sells your personal information to third parties for commercial purposes. However, information may be shared in the following limited circumstances:

5.1 Service Provider Partners

Technology and payment processing service providers involved in operating our platform may be granted access to specific and limited information. Strict confidentiality agreements are in place with these partners.

5.2 Legal Obligations

We may be required to disclose information pursuant to a court order, a legal request from a relevant authority, or applicable law. In such cases, we provide only the minimum information legally required.

5.3 Fraud Prevention

Information may be shared with regulatory authorities when needed to assist in the investigation of suspicious financial activity, fraud, or cybercrime.

l677 uses cookies and similar technologies on its website. Cookies are small text files stored on your device that improve the functionality of the website and the user experience.

6.1 Essential Cookies

These cookies are essential for the basic functionality of the website — such as keeping your login session active, storing security tokens, and remembering your preferred language. These cookies cannot be disabled because the site does not work properly without them.

6.2 Analytical Cookies

These cookies help us understand which parts of the site users visit most and where there is room for improvement. The information collected remains completely anonymous.

6.3 Managing Cookies

You can manage cookies at any time through your browser settings. However, disabling essential cookies may limit some functionality of the site.

As a user of l677, you have the following rights regarding your own information:

• Right to Access: You may request to know what information we hold about you.
• Right to Rectification: You may request the correction of inaccurate or incomplete information stored in your account.
• Right to Erasure: In certain circumstances you may request the deletion of your information, though it may not always be possible to delete all data due to legal obligations.
• Right to Object to Processing: You may object to the processing of your information for specific purposes.
• Right to Data Portability: You may request a copy of your information in a structured, commonly used format.
• Right to Opt Out of Marketing Communications: You may opt out of promotional communications at any time.

To exercise these rights, please contact our customer support team. We will respond to your request as quickly as possible.

l677 is an adults-only platform. It is strictly prohibited for anyone under the age of 21 (twenty-one) to open an account or use the platform. We actively maintain an identity verification process to prevent minors from registering.

If we confirm that a person under the age of 21 has registered on our platform, that account will be closed immediately and all associated data will be securely deleted.

We may update this Privacy Policy from time to time. If any significant changes are made to the policy, we will publish a notice on our platform and/or inform you by email.

If you continue to use l677 after such changes, it will be assumed that you have accepted the new policy. Please visit this page regularly to stay informed about the latest version of the policy.

Our customer support team is available around the clock for any questions, concerns, or requests regarding the Privacy Policy: